Old Pulteney Single Malt Scotch Whisky today announced its partnership with Sustainable Surf, a California-based non-profit that protects and restores ocean health by shifting people to a highly desirable, low-carbon, ‘Deep Blue’ lifestyle. This is the first U.S. partner in Old Pulteney’s new global campaign, Rise With The Tide. Known as ‘The Maritime Malt’, the whisky is highlighting its coastal roots by following inspirational stories of those whose lives have been shaped by the sea.
For more info on the partnership: https://www.oldpulteney.com/whisky-blog/206-can-surfers-change-the-world
You might have guessed it by now – we’ve partnered with Stab to make this year’s Stab in the Dark an ECOBOARD-focused affair. Watch this space for more as things unfold, but here are a couple of teasers from Stab:
We cannot wait to see Mick Fanning surfing and testing the high-performance ECOBOARD sleds later this year!
For now, here’s a little more detail on why the ten board quiver is all blacked out in 2018:
- Firstly, no polyurethane.
- Secondly, the materials had to meet Sustainable Surf’s ECOBOARD criteria.
- And thirdly, the boards needed some sort of tech; whether that be carbon fibre strips, inegra wrapped tails or a funkier core was up to the individual shaper.
The only problem is that these technologies are instantly recognisable. And since many shapers have a patent on their preferred techs, their boards would no longer meet our indistinguishable criteria. We toyed with painting on black ‘stringers’, or covering the boards in a coloured resin, but through correspondence with all our shapers the simplest and most aesthetic solution was a simple coat or two of black paint over the board.
We’re so excited to see brands like NSP – Surf and Stand Up Paddle Boards continuously pushing the needle on #sustainable production. We introduced the team at NSP to our friends at Harmless Harvest and love that these two great brands have come together to create transparency in the supply chain and turn a waste product like #coconut husk into a high-performance material.
Starboard – a SUP and windsurf brand with 25 years of innovative board building and design –
reaches Sustainable Surf’s Gold Level status for their Carbon Balsa technology board range.
It’s no small task – requiring multiple audits of source materials, building facilities and processes,
and for a brand as large as Starboard, commitment to helping the environment on a company-
Starboard’s Carbon Balsa technology makes them the 1 st SUP Brand to mass-produce a Gold Level
ECOBOARD SUP. Gold Level is awarded for using sustainable materials, sourced from responsible
supply chains, with improved manufacturing processes. Working closely with Sustainable Surf,
Starboard developed several eco-conscious innovations from scrutinizing the materials used and
how they build their boards.
“One of the most satisfying parts of my work is the challenge to redesign our products to lower
the environmental impact and achieve higher performance. Sustainable Surf is setting the goal
posts for the industry to not only fast track, but to showcase how quickly and easily it can be to
change the way we build better boards for the planet.” Ollie O’Reilly – SUP Product Manager.
“The team at Sustainable Surf continue to be impressed and inspired by Starboard’s holistic
commitment to sustainability and ocean-health. Our mission to protect and preserve ocean
health starts with people and brands making better choices everyday – just like the ECOBOARD
SUPs produced by Starboard, especially their new range of Gold Level models. We look forward
to seeing the next round of eco-innovations from the team at Starboard.” Brett Giddings –
Sustainable Surf ocean-health ambassador Ruben Lenten launches first Gold Level kiteboard ECOBOARD in partnership with Lieuwe.
When your career depends on both a healthy ocean and having the highest performing surfboard under your feet, it’s important that sustainability plays a part in choosing the right boards. And while we could rap about this all day (and night), above and below the water… why not hear it right here, direct from Jordy Smith, Lakey Peterson and the crew at Channel Islands.